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The Evolution of Aesthetic Procedures


Aesthetics had always seemed like an arena that was reserved for dermatologists and plastic surgeons. But over time, the market has evolved to be more accessible and the providers are able to help clients achieve their goals outside of the operating room.

Over the past three decades, we have seen certain trends to the aesthetic market; but moreover, we have seen some incredible advancements in technology that provide many treatments with little to no down time.

In the 1990’s, the most populare aesthetic treatments were lipoplasty, large-volume liposuction, many styles of breast implants, as well as collagen, fat, and Gore-tex filler. In 1998, medical professionals were able to use botulinum toxin type A as an alternative to invasive facial surgeries to improve and reduce the appearance of lines and wrinkles. Then Restylane broke out onto the aesthetic scene in 1999, a revolutionary form of filler.

During the early 2000’s, we saw a 225% increase in the number of nonsurgical procedures beings performed. By 2010, fillers, botulinum toxin, lasers and chemical peels made up 83% of all aesthetic procedures.

As aesthetic procedures have risen in popularity, there have been initiatives instituted to ensure the ongoing safety and legitimacy of the new procedures available to the public. To protect patients, the Aesthetic Surgery Journal produced Evidence-Based Medicine (EBM) for aesthetic surgery.

According to the National Laser Institute, as of 2017 the top trends for aesthetic procedures were:

  1. CoolSculpting: a method of nonsurgical fat reduction using radiofrequency and laser assisted technology)
  2. Kybella: an injectable, approved by the FDA, to reduce moderate to severe fat or what we lovingly refer to as the “double chin”
  3. As always, we see an increase in the usage of Botox, dermal fillers, and laser or IPL skin rejuvenation. These trends are also drawing an increase in male participants in the recent years.

For a list of the services we offer at 3D Medical Aesthetics or to book an appointment with our team, check us out on our website:


Nahai, F. (2019). A Journey Through Time. Aesthetic Surgery Journal.

National Laser Institute. (2019). Top Trends in Medical Aesthetics for 2017|National Laser Institute.


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